The Olympics and the City

Yesterday I got to know about an upcoming project of Gary Hustwit. He’s the guy behind Helvetica, Objectified and, most recently, Urbanized. His next thing will be a photo book about the legacy of the Olympics in former host cities. I think that’s an interesting question to ask: what will a city be like after the events are over?
Urbanized
Hustwit’s last project, Urbanized, turned out to be a really enjoyable documentary. At first, I thought ‘how the hell are you going to capture today’s urbanization in one documentary?’, but I backed the project anyway through a Kickstarter campaign. The result was quite impressive, in terms of giving an overview of the many challenges our cities are facing, and because of its visual presentation of pressing urban issues. The problem is that you can’t include all the necessary - historical, cultural, economic, architectural, etc - nuances in a 85-minute documentary. Therefore I think the film is particularly good for a wider audience of people not being experts in the urban studies or architecture fields, showing some of the pressing issues that everyone should be aware of. To me, watching the film only raised countless questions, only making clear that “the city” is far too elusive and undefinable to understand or ‘fix’ as a whole. But still, I’m planning to show Urbanized to my parents, so that they will get a sense of what it is I’m spending all my time on.
The Olympic City
Hustwit now started working on a new project, together with photographer Jon Pack. It will be a photo book that looks at the legacy of the Olympic Games in former host cities around the world.
I’m very much looking forward to seeing this book. Hosting the Olympics has be come a means for cities to create prestige value and attract all kinds of investments in the global arenas cities nowadays compete. It is always thought to generate tourism and business activity. But what happens after the Games are over? That’s what this book will be about.

Olympic benefits
Although the book will document both the successes and failures, I’m quite sure the total sum of costs and benefits involved with organizing the Olympic event is a negative one. This is something Belgian Professor Stefan Kesenne recently showed in a publication about the impact of large sports events on the local and national economy of the host city. While candidates for hosting such a big event (the Olympics or the FIFA World Cup) always present extremely positive models showing the miraculous economic blessings of organizing it, realities are invariably less bright. These reports are often so misleading because they are carried out by lobby groups or other ‘idiots’ (as Kesenne puts it) that only show say what the IOC or FIFA want to hear, because otherwise they can forget about the event.
The exorbitant investments accompanying the organization of such an event create jobs, of course. But “so does building a bridge in a desert”, says Kesenne. The largest benefits of the tournaments, being the tv-rights and ticket revenues, go straight to the IOC and FIFA.
With this in mind, I think The Olympic City will be a valuable book because it visualizes the misleading planning and broken promises always associated with the Olympics. Unused, inactive and decaying sports facilities, instead of flourishing economies and vibrant urban districts. And I believe a photographic book can be a strong medium to get your message across.
Oh yes, you can support the project through its Kickstarter campaing. Check out the video of the makers below.
Source: Kesenne, S. (2010) “The orchestrated public misleading of IOC and FIFA” (In Dutch)


The 13 cities in the research. ©Ericsson










Ballroom, Lee Plaza Hotel, Detroit. By
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